Saturday, August 13, 2005
Launching a Software Application
Last fall we launched FeedForAll http://www.feedforall.com a tool for creating, editing and publishing RSS feeds. Having recently gone through the experience of a product launch I thought that I would take the opportunity to share my experiences and discuss what worked.
A key to FeedForAll's success was getting to market quickly, and the marketing began before the official product launch. We immediately jumped into creating buzz about RSS with newsletter mentions. We began blogs on multiple sites and RSS feeds so that we could actually measure traffic and interest in RSS. After a short time it was clear that the daily fresh content and interest in RSS was significant, and if we could help educate users to the power and potential of RSS we could drive significant sales.
Article - Software Product Launch more...
http://www.sebura.com/
Originally Posted on 8/13/2005 7:34:57 PMContent source: http://www.softwaremarketingresource.com/article61.html
A key to FeedForAll's success was getting to market quickly, and the marketing began before the official product launch. We immediately jumped into creating buzz about RSS with newsletter mentions. We began blogs on multiple sites and RSS feeds so that we could actually measure traffic and interest in RSS. After a short time it was clear that the daily fresh content and interest in RSS was significant, and if we could help educate users to the power and potential of RSS we could drive significant sales.
Article - Software Product Launch more...
http://www.sebura.com/
Originally Posted on 8/13/2005 7:34:57 PMContent source: http://www.softwaremarketingresource.com/article61.html
